In the fall of 2011, a task management application called Asana was launched. Last year, in a talk at the Wisdom 2.0 Conference, programmer and co-founder Justin Rosenstein explained his motivation for creating the one of a kind collaboration tool.
“The climax of communication technology, and the mission of Asana, is when all of humanity can coordinate its collective action seamlessly, without effort. Interconnectedness manifested.” Justin urges audiences to engage with their work with a mindset that promotes harmony with the environment. Using technology, he believes that even a minority working in unison can bring balance to the world.