According to Simon Sinek, author of Start With Why, inspirational leadership begins with a shift in perspective. By replacing what with why at the core of business, Simon believes companies tap into an efficient guiding principle that takes advantage of our biological programming.
In this inspiring talk, Simon describes the concept of the Golden Circle, and how it relates to the world of business in our living, breathing economy. How great leaders inspire action went viral, and remains one of the most watched TED talk videos with almost 20 million views.
